SK Telecom advancing the cause of LBS: find business value and profit growth

    
December 25 morning news, the rapid development of the mobile Internet, gave birth to a large number mobile dvr of boom in niche applications, LBS (Location Based Service, location information services) is one of them. However, as more and more non-location information operators are able to provide similar services, originally only the operator can provide fee-for-service model, had to gradually evolve into a free mode.

Looking for new sources of business value and profit growth, operators advance the cause of LBS need to deal with the problem. As close attention to the application of Korea's largest car dvr telecommunications operator SK Telecom through its t-map with the continued proliferation and an open API and commercial platforms, is a smooth step by step advance its development of LBS.

According to the Vice President of SK Telecom China Jin Yongzhe introduced t map is updated monthly and by metering two charging modes, currently 50% users in the use of the business. View this map service supports the horizontal/vertical interface, and provide a wide range of peripheral concessions, popular and mass transit and other business information. At the same time, SK Telecom is constantly strengthening the combination of WiFi and t-map, full of maps and other information using WiFi network update, improving user ease of use.

Rich LBS applications, SKvehicle dvr Telecom is not only want their wide application on a Smartphone and hope on the other intelligent terminals can also ease. Thus, to multiple Terminal (Multi-Device) business promotion as the SK Telecom's second-largest LBS forward focus. "For example, t-map Navi car navigation application can support both mobile phones and flat-panel display. In the display screen on a Smartphone, while driving through the flat can be fully displayed. "Jin Yongzhe said," We hope that in the future a variety of terminals can be used the LBS business. ”

Apart from a number of Terminal promotion, on information aggregation SK Telecom is attention, through the open API of the Biz. Clustering, discrete information into valuable information to the user. Typical application of this policy, as it is fully reflected in Gold in City. The application brings huge amounts of surrounding shops and promotional coupons, and much more. Users can not only view the information at any time, to share relevant information to a friend, but also through the shop's sign (Check-In) feature the location itself told to a friend, or periphery.

Of course, the value of information is not just information itself, late machined additional value is also important. Such as business district/region analysis, campaign analysis, Distributor/Agent points of performance analysis, analysis of these operators to use its huge database collating information, will become the major manufacturers, insurance companies, logistics companies, the urgent needs of cards. Although LBS profit model is uncertain, but it seems to Jin Yongzhe, future LBS with B2B, B2C, O2O commerce platform combined with, is the next big thing. This is their "enhanced B2B Biz."mobile dvr Essential for policy reasons.

At the same time, respond to user needs, provides a large range of LBS applications and SK Telecom considering based on firm and expanding user base. T-map as its user base grows, Jin Yongzhe hope through the proliferation of LBS applications, outlining more users.